Baker decorating a cake

About Us

Hi, I’m Sarah - the founder of Utter Indulgence.

I started Utter Indulgence back in 2021 as a little passion project.

What began as baking in my spare time, making celebration cakes and sweet treats for friends and family, quickly turned into something much bigger than I ever imagined.

Baker making a cake

How it began

I’ve always loved baking - not just the process, but the joy it brings to others.

In the early days, I was creating cakes and bakes for friends and family in my spare time: celebration cakes, wedding cakes, gooey brownies, blondies, cookie pies, cake jars, and chunky cookies - all handmade from scratch in my kitchen.

It didn’t take long before word spread, and what was once just a hobby quickly snowballed into something much more.

Orders were coming in faster than I could have imagined, and I found myself turning that quiet passion into a full-time career.

Mixed sweets in a Mothers Day sweet pouch

My love for all things indulgent

As my range grew, I wanted to offer even more to my customers - not just cakes, but a full indulgent experience. I started buying in small-batch fudge to complement my bakes, and from there, my love for all things confectionary took off.

I now offer a curated selection of sweet treats, from nostalgic classics to weird and wonderful pieces you won’t find in your local shop.

Every product I offer - whether baked or sourced - is chosen with care. I believe that every bite should bring a little joy.

Whether you’re looking for the perfect gift, celebrating something special, or simply treating yourself because you deserve it - I’m here to help you indulge, unapologetically.

Thanks for being here 🖤

- Sarah,
Utter Indulgence